After twenty or so hours building this website and learning WordPress on-the-fly, it’s time to start the most difficult part of the job: creating something out of nothing… writing about stuff. It’s like setting up a gym at home and now you just need to exercise… tough! Now I need right brain activity so I will start tilting my head a little bit.
There are more than 150 million blogs in the world right now… what are the chances to persuade people to read this?
Well… this blog is not about the numbers, it’s an exercise in itself. I am currently enjoying a mini-sabbatical and the process of learning WordPress (thank you Youtubers!). Setting up all the marketing backend tools is a great way to keep my skills up to date. Analytics, email marketing, social media, automation, blah blah blah.
Enough nonsense, why Bits & Atoms?
I’ve been working in the technology sector for the last 10 years. The number of hours we all spend consuming stuff created in binary code keeps growing and growing. In fact, some argue that our bodies and societies are struggling to catch up with so much progress happening so fast. Two heroes of mine have used the term Bits & Atoms and I find it a great way to divide both worlds.
‘Atoms make up physical tangible objects such as CDs, books and letters. Digital information, on the other hand, is made up of bits, the smallest unit of information on a computer. I believe all forms of information that are now made of atoms (books, CDs, etc.) will eventually be made into bits.’ Nicholas Negroponte – Being Digital, 1995
Hero number 2, Larry Page speaking at Google I/O, described how he was looking after the Bits side of the business while Sergey Brin was focusing on Atoms (Google X).
We can take this distinction to another level and think for a moment about objects surrounding us… We see them from a human size perspective and there is a sense of continuity on all the things around us. It’s our own reality. Go to the atom size world and things look (and behave) completely different. One can argue that at the quantum level, stuff is made of code, the elements of the periodic table are different combinations of the same stuff… there is no real continuity. This can question who we are as individuals and has profound philosophical implications which I am not going to explore here… enough for now on this topic.
So… What will I see on this blog?
I’ll be focusing on the good things – physical and digital – that I come across in life. Travel destinations, new technologies, digital marketing, cycling routes, podcasts, TV shows and whatever is worth mentioning.
I hope you like it.
One post down!
‘Computing is not about computers anymore. It is about living.’ – Nicholas Negroponte